Write a Cover Letter, Not Another Resume
Many job-seekers make the mistake of rewording their resume within their cover letter. Keep in mind that a cover letter is not a resume and should not state things that are already covered in your resume. Before getting started writing your cover letter, briefly brainstorm what information you want to include in it. This can include your skills, time spent in the industry, and why you believe you are the perfect match for the job.
Address the Hiring Manager Directly
Instead of using a generic introduction such as “Dear hiring manager,” you should address the individual by their name directly. If you do not know what the hiring manager’s name is, simply call the company and ask or visit its website. If you still cannot find out their name, omit this line entirely.
After addressing the hiring manager, your next few sentences should focus on introducing yourself. Don’t jump into your qualifications and skills quite yet. Explain why you are interested in the job that you are applying for. Don’t use a generic phrase for this though. The first few sentences in your cover letter must catch the reader’s attention and make them want to learn more about you. Take your time writing your introduction to ensure that it is as effective as possible.
Show Why You’re an Asset
Companies look for employees that are assets. Instead of simply stating your skills and qualifications, work them into your cover letter in a more persuasive way. When you write a cover letter, it is important to focus on explaining how you will benefit the company. For example, “As a licensed agent for more than 10 years, I have gained invaluable industry experience that has helped me become a leading expert in the field.” works better than “I have five years of experience in the field.” While writing, make sure you are showing your achievements and results instead of mentioning them.
Every cover letter needs a strong conclusion. This paragraph should include your contact information and thank the hiring manager for taking the time to consider you for the position. It should not include a summary of your qualifications or skills or restate anything that has already been covered within the cover letter.